Health authorities have expressed concern in regards to the health and fitness of individuals, and about obesity and the consequences on the heart. People have responded by eating healthier, adding supplements to their diets and improving their physical fitness. The number of people attending gyms has risen considerably and people are trying to find ways to slim down and be responsible for the health and fitness of their families. In a world that tends to run at an increasingly faster pace and put more and more demands on people it can often be difficult for many to attend the gym or even to walk or cycle to the office.
Attending gym isn’t for everybody as some people are too embarrassed to attend or don’t have time to go. Busy moms who may have part time jobs, a demanding family, and a hectic schedule simply cannot find time to go and worry that they’re neglecting themselves as far as their personal fitness is concerned.
FitFlops were designed to cater for just this situation. Marcia Kilgore a one time fitness trainer realised the situation that women worried in regards to the onset of cellulite and unwilling or unable to find time to attend the gym or other exercise programs needed a solution in making them feel that they were making an attempt to get fit and she came up with the idea of FitFlops designed to tone and trim the legs whilst on the move. Flipflops have been around for many years and are generally associated with casual footwear for use on vacation, on the beach, or simple shoes to wear around the house.
Marcia decided that with some adaptation flip flops could well be the solution for busy moms and encouraged people to purchase FitFlops by describing them as “a workout while we walk”.