Health authorities have expressed concern regarding the current health and fitness of people, as well as obesity and the effects for the heart. The response shown by people is shown in the fact that they have started adding supplements to their diets, eating healthier, and improving their physical fitness. The number of people attending gyms has risen quite a lot and people are trying to find methods to slim down and be responsible for the health and fitness of their families. In a world that is running at an increasingly faster pace and put more and more demands on people it is often impossible for many to attend the gym or even to walk or cycle to the office.
Some people don’t have the time to go to gym or find it too embarrassing to attend. Busy moms who may have part time jobs, a demanding family, and a hectic schedule simply cannot find time to keep on worrying about how they are neglecting themselves as far as their personal fitness is concerned.
Fitflops were designed to cater for just this situation. Marcia Kilgore a fitness trainer realized how women worried in regards to the onset of cellulite and unwilling or unable to find time to attend the gym or other exercise programs needed a solution in making them feel that they were making an attempt to get fit so she came up with the idea of fitflops designed to tone and trim the legs whilst on the move. Flipflops have been around for a long time and are generally associated with casual footwear for use on vacation, on the beach, or simple shoes to wear around the house.
Marcia decided that with some adaptation flip flops could well be the solution for busy moms and encouraged people to purchase fitflops by describing them as “a workout while we walk”.